01 – STUDIO – VIÑA DEL MAR · BUENOS AIRES · LimaEvery decision shapes a way of understanding people, their needs, and the worlds they inhabit.
Understanding this reality enables the development of digital products, services, and experiences that create value for people and generate better business outcomes.
At AyerViernes, we help organizations transform this understanding into decisions through research, strategic design, and capability development, providing evidence to create more relevant digital products and services.
02 – servicesThe best decisions integrate business, people, and technology.
Every digital product or service reflects decisions regarding business objectives, user needs, and technological possibilities. Understanding how these dimensions interrelate enables the development of more useful solutions, reduces investment risk, and strengthens organizations' innovation capacity.
Our expertise is focused on three complementary areas.
-
01
UX Research
Understand to decide with evidence. Research provides evidence regarding people, their needs, expectations, and behaviors. This understanding guides business, product, and design decisions with greater clarity.
-
02
UX Training
Develop lasting capabilities. We share knowledge, methods, and experience to enable teams to integrate new ways of understanding, deciding, and designing, thereby strengthening their capacity to address future challenges.
-
03
Transactional Design
Transform decisions into experiences. We design digital products, services, and processes that align business objectives with user needs, facilitating clear, efficient, and valuable interactions.
03 – MethodologyOur methodology integrates research, ideation, implementation, measurement, and organizational articulation to drive design projects with a shared purpose and measurable outcomes.
Articulate
Define before designing.
Research
Listen before jumping to conclusions.
Come up with
Quantity over quality.
Implement
Making the abstract tangible.
Measure
Design doesn't end with the launch.
For over two decades, we have developed and refined our proprietary methodology, which integrates research, ideation, implementation, measurement, and organizational articulation.
More than a sequence of activities, it represents a framework for managing projects, integrating multidisciplinary teams, and maintaining purpose from initial discovery through results evaluation.
It is the framework that provides coherence to our projects, our training programs, and the books we have published on design and user experience.
04 – WHO HAS TRUSTED USEvery organization presents a unique challenge. Understanding it has always been our starting point.
Private companies, public institutions, startups, and international organizations have trusted our approach to developing products, services, and capabilities. This diversity of challenges has strengthened our expertise and enriched the methodology we apply to each project.
05 - Next StepEvery important decision warrants a thorough discussion.
Every project begins by understanding the challenge, context, and users to build a shared foundation for progress.